* Desire - because if you own a Sony Ericsson you can be a part of something special that not everyone has
* Reminder - because it introduces a product to the market where the brand is actually established. (?)
* Fear - because so many people die in such cases, which people want to avoid with this add.
* Reminder - because it's been established in the 'market' and is reminding us of the danger. (?)
* Desire - because if you are a Panasonic user, you automatically can shoot great photos.
* Informative - because they're introducing a new product to the market.
* Fear - because Aids is a really dangerous illness, which spreads out easily without people even knowing. And if you get the test you can save lots of lives.
* Reminder - because it reminds us about something that is really important and that is already been established in the market.
Desire - because if you own this product, you can enjoy the 'sound for real'
* Desire - because he drops the gun to save the car, the highlight of the commercial
* Informative - because it introduces a new product to the market.
* Desire - because IKEA's furniture is the best according to the commercial
* Comparative - because it's 'better' than any other furniture
* Fear - because if you drink the probability of harming others is really high
* Reminder - because
* Desire - because even basketball players choose McDonald's
* Reminder - because it talks about a product/brand that is established in the market for a long time.
* Desire and Fear - because it's a special brand and because it helps you to protect your teeth
* Informative - because it introduces a new product of a brand to the market
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