Go on. Be a tiger. The Accenture ad is a reminder ad and it advertises consulting. It has a logo and a slogan to make people recognize the ad. In this essay, it will be explained how the ad uses rhetorical devices: visual and literary. It will also describe how the ad uses A.I.D.A. to develop the viewer’s desire the product/idea/service.
oA circular diagram in which primary and usually intermediate colours are arranged sequently so that related colours are next to each other and complementary colours are opposite.
oMixing primary, secondary and tertiary colours with each other and the involvement of light in their ultimate reflection on the human eye.
oA body of particular guidance to colour mixing and the visual impacts of specific colour combination.
-Perspective:
oA picture drawn in such a way, esp. one appearing to enlarge or extend the actual space, or to give the effect of distance.
oThe relationship of aspects of a subject to each other and the whole.
oA technique of depicting volumes and spatial relationships on a flat surface.
-Contrast:
oThe state of being strictly different from something else (black/white) .
oOpposition of different forms, lines or colours in a work.
oTo set in opposition in order to show or emphasize differences.
-Hierarchy:
oAny system of persons or things ranked one above another.
oCategorization of a group of people according to ability or status.
oThe classification of a group of people according to ability or to economic, social or professional standing.
-Rule of Thirds:
oPlacing horizons along the horizontal lines on the vertical lines will result a much more balanced image.
oAn imaginary grid drawn across a photo that breaks the image into nine equal squares. The best focal point is at the intersection of these lines with secondary emphasis being seen along them.
oIt states that an image should be imagined as divided into nine equal squares and that important compositional elements should be places along these lines or their intersections.
* Desire - because it makes you want to own such a car as it describes it with specific words.
* Informative - because it introduces a new product from a (known) brand to the market.
* Repetition - speed
Slogan - 'Stop playing Hide and go Seek come out and play with the big kids"
Exaturation - ?
She was given an explicit instruction for her job.
The essay that was written is very implicit.
The Macintosh.
The Macintosh advertisement is based on fear and informative. It is introducing a totally new product to the market while they're scaring the market as they use specific figures, such as the woman with the hammer, who throws the hammer towards the screen and causes serious damage representing the new Macintosh as the huge change in the media. It even says at the end of the advertisement that 1984 won't be like 1986. This tells us that the advertisement is informative, because a new product is being introduced to the market.
* Desire - because if you own a Sony Ericsson you can be a part of something special that not everyone has
* Reminder - because it introduces a product to the market where the brand is actually established. (?)
* Fear - because so many people die in such cases, which people want to avoid with this add.
* Reminder - because it's been established in the 'market' and is reminding us of the danger. (?)
* Desire - because if you are a Panasonic user, you automatically can shoot great photos.
* Informative - because they're introducing a new product to the market.
* Fear - because Aids is a really dangerous illness, which spreads out easily without people even knowing. And if you get the test you can save lots of lives.
* Reminder - because it reminds us about something that is really important and that is already been established in the market.
Desire - because if you own this product, you can enjoy the 'sound for real'
* Desire - because he drops the gun to save the car, the highlight of the commercial
* Informative - because it introduces a new product to the market.
* Desire - because IKEA's furniture is the best according to the commercial
* Comparative - because it's 'better' than any other furniture
* Fear - because if you drink the probability of harming others is really high
* Reminder - because
* Desire - because even basketball players choose McDonald's
* Reminder - because it talks about a product/brand that is established in the market for a long time.
* Desire and Fear - because it's a special brand and because it helps you to protect your teeth
* Informative - because it introduces a new product of a brand to the market
The teenage brain works not as adults think it does. Many adults may think that there is something wrong with the teenagers, but everything is actually fine. Teenagers are growing and their brain inside them grows with them. It is a big change in the human body, which causes some trouble at these days. However, the REM sleep, how adults think teenagers to be and media will be discussed. First of all the sleep teenagers get is the most important factor in a students’ life.
Body#1
The REM sleep is the most important sleep you teenagers get during night; the time during dreaming and learning. The rapid eye movement, where the eyes literally move while sleeping is the only time when teenagers repeat what they have learned on that day. Although They say teenagers need nine and a half hours of sleep minimum, as teenagers do not necessarily get this sleep, they have less of the REM sleep, which means they don't repeat everything as well. It differs from teenagers to teenagers though how many hours of REM sleep one gets. For example students with a high IQ can get to the REM sleep five minutes after going to bed and some just need more time. Therefore it is important that most of the teenagers go to bed early so that they have enough time to rest and repeat while REM sleeping.
Body#2
Parents cannot recognize their teenaged children anymore. They claim to know their children, while they actually don’t. This happens because teenagers interpret face expressions or emotions differently yo adults because of the frontal cortex that changes with time, that most of the parents don't know about. Research has shown that when an adult feels fear, the teenage may feel anger to the same situation. The frontal cortex that changes with time causes situations like this and makes it hard for parents to understand their children at that time. It is Media would be one of the factors that affect teenagers feelings.
Body#3
Media affects teenagers in many different ways. Although the consumption of media is highly sophisticated. Their behaviours may change in a bad way. For example they might try to do something they saw on the TV, which actually is dangerous and should not be done at home alone. Teenagers are confused and this is normal, as they are still learning. As said, different kinds of media cause teenagers to change in a bad or even good way, which won't happen as often.
Conclusion
The teenage brain is difficult. They are growing and their brain inside grows with them, but this causes a lot of misunderstanding between adults and teenagers. The REM sleep, the change that happens or the media that causes this, are actually things that is even important for the adult. But as the teenage brain in still growing, they might interpret things differently to adults, which the adults may not understand. In conclusion, we still don't know what exactly occurs this misunderstanding between an adult an a teenager. Now our question is, if the scientists will be successful in finding what the general problem is?
